Starting out as a manager abroad not only means dealing with a new management task but also mastering a cultural challenge.


Some differences to the home country are instantly recognisable and are fun and generate curiosity. Colleagues speak a foreign language. They behave differently towards one another compared to previous colleagues. The challenge begins if the fresh expatriate does not exactly understand the significance of cultural differences. Why do other rules apply in the company and decision processes do not follow the usual route? How are conflicts dealt with and how are changes implemented? Thought processes and successful strategies, sub-conscious until now, are not automatically effective abroad. The expatriate feels uncertain or dissatisfied and can become pressurised. His performance suffers.


How can the company ensure that cultural diversity presents enrichment and that the new expatriate is integrated quickly and able to maximise performance?